For an innovative brand like Samsung, we didn’t choose to just put a logo on the skaters’ suits. We invented a whole new suit.

The skater’s exact distance above the ice is essential in short track. But the National Team coach used to judge this distance based on his gut feeling. In a year’s time we developed the Samsung SmartSuit: the first short track suit that tracks the skater’s body posture.

If the posture is not optimal, the coach can press a button on the Galaxy S8 to send a signal that the skaters can immediately feel.

RESULT: The first gold medal for Dutch Olympic shorttrack TeamNL. Ever.