For an innovative brand like Samsung, we didn’t choose to just put a logo on the skaters’ suits. We invented a whole new suit.

The skater’s exact distance above the ice is essential in short track. But the National Team coach used to judge this distance based on his gut feeling. In a year’s time we developed the Samsung SmartSuit: the first short track suit that tracks the skater’s body posture.

If the posture is not optimal, the coach can press a button on the Galaxy S8 to send a signal that the skaters can immediately feel.

RESULT: The first gold medal for Dutch Olympic shorttrack TeamNL. Ever.

The Samsung FastFrame is a customised BMX innovation with built-in technology and app that measures the 3 key factors of the start in real time. For the first time in BMX history.

The significant data, directly transmitted to the coaches’ smartphones, unlocked this ideal combination of the perfect start.

RESULT: The first gold medal for Dutch Olympic BMX TeamNL. Ever.

C1000 bestaat 25 jaar. Dat wordt gevierd met twee opvallende campagnes. Met de campagne ‘Terug in de prijs’ viert C1000 het jubileum met prijzen van vroeger en laat oude reclamehelden figureren in de kenmerkende commercials: Petje Pitamientje, Zeeuws Meisje en de kinderen onder de paraplu van Venz krijgen zo een opmerkelijke comeback.
Voor ‘Er is 1 gratis’ worden drie koren bereid gevonden te zingen voor de jarige supermarktketen: een visserskoor, een gospelkoor en zelfs de Mastreechter Staar laten van zich horen. Zo wordt 25 jaar C1000 letterlijk extra luister bijgezet.

The Fangineer by CarNext touches the heart of Formula 1 and Max fans. It is completely in line with what he/she likes to do; show the world how much they know about F1, and with that measure themselves against a European field.

In addition, it gives the playful opportunity to really 'support' Max with the shared advice that every GP comes from The Fangineer. That (weighted) advice becomes sharper by the week due to the intelligent algorithm.

Such use and enrichment of 'the wisdom of the crowd' has never been done before.

RESULT: The first Dutch World Champion. Ever. ; )

Oktober is in Nederland woonmaand. Waarbij iedereen op zoek gaat naar leuke, spulletjes voor in huis. Voor het Rode Kruis wordt de thematiek van de woonmaand gebruikt om te benadrukken dat in sommige landen mensen wel andere dingen aan het hoofd hebben als de inrichting van het huis. Laat staan dat ze een huis hebben. Wervende woonmagazine-taal wordt gecombineerd met wrange beelden en op de Woonbeurs in de RAI komt zelfs een speciale stand die aandacht vraagt voor die andere woonmaand. En omdat 1 op de 3 mensen wereldwijd geen toegang heeft tot een toilet of schoon drinkwater, worden in de RAI ook enkele toiletten en kranen afgesloten.

Just (onderdeel van CZ) is een zorgverzekeraar zonder gedoe. Geen moeilijke keuzes of onnodig dure pakketten. Wel altijd goed verzekerd. Just wat jij nodig hebt. Na een introductiecampagne wordt in het tweede jaar in de zoektocht naar nieuwe verzekerden een radicale keuze genomen: geen tv. De doelgroep waarop Just zich richt kijkt niet langer lineaire televisie en dus wordt een campagne ontwikkeld waarbij op andere plekken en momenten Just onder de aandacht wordt gebracht. Just wanneer dat nodig is. De campagne wordt bekroond met een SAN Accent voor dienstverlening financieel.

Sign language. It’s an official language. Yet few people can speak it. And that can be annoying for people who are deaf or hard of hearing. The Netherlands has 1.5 million deaf and hearing impaired people. Only 1.7% of the population speaks Dutch sign language. This means most Dutch people can’t make a connection with the deaf people in our country.

At T-Mobile we believe everyone should be able to connect. We decided to help Court to get his generation interested in sign language. One of the things they are obsessed with is learning dance moves on TikTok. The hand gestures of these popular TikTok dances looks very similar to sign language.

So we launched TikTok Sign Dance. In partnership with the platform for Dutch Sign Language courses. Together with famous Dutch artist Sor - who is also hearing impaired - we created a song that contains useful opening lines in sign language.

With these lyrics, a deaf dance group created a sign language-based choreography. To make the TikTok song and dance comprehensive in real life. Thanks to the TikTok filter with a hand gestures tutorial everybody learned the right moves. And many dance ambassadorsjoined our movement and spread our message.

In the first two weeks this already resulted in 30 million impressions.
Even the biggest sign language Superbowl star, Justina Miles, joined our movement. The TikTok-content we created became sign language tutorials for schools, supported and shared by the most popular teachers in The Netherlands.

This is how we successfully educated the TikTok generation, on the basics of sign language.

A loyalty program with towels isn't groundbreaking. But you can make it groundbreaking! With the Hunt for the Towel Hunk: who will be the new Towel Hunk of Etos?

This time, it wasn't Etos who determined the face of the campaign. No: this time, everyone in the Netherlands went in search of the hunk!

Especially for this campaign, the Hunk-o-Matic app was developed. With this, you could see how you could look like a sexy hunk: 'dressed' in a towel and with the winner's sash.

Then the power of conversation was used through the deployment of social influencers: who should sign up? Who should be the Towel Hunk 2016? A video announced the 12 finalists.

Through free publicity, teaser videos, and the social network of these 12 perfect endorsers, the Netherlands was called upon to vote.

What started with 1 app, ended with 10,000 votes cast and an organic reach on social media of 3 million Dutch people!

GOLD
Cannes Lions, Clio Awards, 2x SpinAwards, Esprix, ESA Awards, SponsorRing, RedDot Awards, LovieAwards (Peoples Choice).

SILVER
Cannes Lions, TheOneShow, 2x Dutch Creativity Awards, LovieAwards, Eurobest, SpinAwards, 3x Esprix

BRONZE
2x Cannes Lions, 2x D&AD (Wood Pencil), 2x TheOneShow, 2x Dutch Creativity Awards, Eurobest, 3x Clio Awards, EFFIE, 2x Esprix.

SHORTLISTS
7x Cannes Lions, 2x D&AD, 4x TheOneShow (Merit), 4x TheOneShow, 8x Eurobest, 2x WebbyAwards, 2x Clio Awards, 3x SpinAwards, EFFIE, 6x Esprix, 11x Dutch Creativity Awards.