For an innovative brand like Samsung, we didn’t choose to just put a logo on the skaters’ suits. We invented a whole new suit.
The skater’s exact distance above the ice is essential in short track. But the National Team coach used to judge this distance based on his gut feeling. In a year’s time we developed the Samsung SmartSuit: the first short track suit that tracks the skater’s body posture.
If the posture is not optimal, the coach can press a button on the Galaxy S8 to send a signal that the skaters can immediately feel.
RESULT: The first gold medal for Dutch Olympic shorttrack TeamNL. Ever.
The Samsung FastFrame is a customised BMX innovation with built-in technology and app that measures the 3 key factors of the start in real time. For the first time in BMX history.
The significant data, directly transmitted to the coaches’ smartphones, unlocked this ideal combination of the perfect start.
RESULT: The first gold medal for Dutch Olympic BMX TeamNL. Ever.
The Fangineer by CarNext touches the heart of Formula 1 and Max fans. It is completely in line with what he/she likes to do; show the world how much they know about F1, and with that measure themselves against a European field.
In addition, it gives the playful opportunity to really 'support' Max with the shared advice that every GP comes from The Fangineer. That (weighted) advice becomes sharper by the week due to the intelligent algorithm.
Such use and enrichment of 'the wisdom of the crowd' has never been done before.
RESULT: The first Dutch World Champion. Ever. ; )
Sign language. It’s an official language. Yet few people can speak it. And that can be annoying for people who are deaf or hard of hearing. The Netherlands has 1.5 million deaf and hearing impaired people. Only 1.7% of the population speaks Dutch sign language. This means most Dutch people can’t make a connection with the deaf people in our country.
At T-Mobile we believe everyone should be able to connect. We decided to help Court to get his generation interested in sign language. One of the things they are obsessed with is learning dance moves on TikTok. The hand gestures of these popular TikTok dances looks very similar to sign language.
So we launched TikTok Sign Dance. In partnership with the platform for Dutch Sign Language courses. Together with famous Dutch artist Sor - who is also hearing impaired - we created a song that contains useful opening lines in sign language.
With these lyrics, a deaf dance group created a sign language-based choreography. To make the TikTok song and dance comprehensive in real life. Thanks to the TikTok filter with a hand gestures tutorial everybody learned the right moves. And many dance ambassadorsjoined our movement and spread our message.
In the first two weeks this already resulted in 30 million impressions.
Even the biggest sign language Superbowl star, Justina Miles, joined our movement. The TikTok-content we created became sign language tutorials for schools, supported and shared by the most popular teachers in The Netherlands.
This is how we successfully educated the TikTok generation, on the basics of sign language.
A loyalty program with towels isn't groundbreaking. But you can make it groundbreaking! With the Hunt for the Towel Hunk: who will be the new Towel Hunk of Etos?
This time, it wasn't Etos who determined the face of the campaign. No: this time, everyone in the Netherlands went in search of the hunk!
Especially for this campaign, the Hunk-o-Matic app was developed. With this, you could see how you could look like a sexy hunk: 'dressed' in a towel and with the winner's sash.
Then the power of conversation was used through the deployment of social influencers: who should sign up? Who should be the Towel Hunk 2016? A video announced the 12 finalists.
Through free publicity, teaser videos, and the social network of these 12 perfect endorsers, the Netherlands was called upon to vote.
What started with 1 app, ended with 10,000 votes cast and an organic reach on social media of 3 million Dutch people!
Typhoon tells his story about the obstacles he has overcome and the potential that, according to the rapper, lies in all of us.
In his own way and in his own words, he shares what breaking convention means to him.
Foundation Gilles de la Tourette needs a fucking lot of money for scientific research. If Marvin (23, from BNNVara program 'Je zal het maar hebben’) were to put 10 cents in the swear jar for every curse word, there would be enough budget.
Since he didn't have that money, we asked the Netherlands to donate a curse word. By texting FUCK, KUT, or KLOTE to the charity number 4333.
The camera of Galaxy smartphones often come out on top in the test. However, it appears that many Galaxy owners only use a small part of all camera options.
Based on the 'Do What You Can't' philosophy, we inspire, challenge and teach Galaxy owners how to create content that you always thought: 'I can't do that'.
With a few everyday objects, a little creativity and a Galaxy smartphone, everyone creates content like a pro. As proof, we shot the entire campaign with Galaxy devices.
Children naturally want to grow up: 'When I grow up, I want to be a pilot.' But to grow up, they first have to finish their plate. So that they get the essential fats they need to grow.
The Professions Campaign cleverly brings together the children's world of experience, parents' desire for their children to finish their plate, and the role of Blue Band: 'No matter what they want to become, they grow up best with Blue Band.
GOLD
Cannes Lions, Clio Awards, 2x SpinAwards, Esprix, ESA Awards, SponsorRing, RedDot Awards, LovieAwards (Peoples Choice).
SILVER
Cannes Lions, TheOneShow, 2x Dutch Creativity Awards, LovieAwards, Eurobest, SpinAwards, 3x Esprix
BRONZE
2x Cannes Lions, 2x D&AD (Wood Pencil), 2x TheOneShow, 2x Dutch Creativity Awards, Eurobest, 3x Clio Awards, EFFIE, 2x Esprix.
SHORTLISTS
7x Cannes Lions, 2x D&AD, 4x TheOneShow (Merit), 4x TheOneShow, 8x Eurobest, 2x WebbyAwards, 2x Clio Awards, 3x SpinAwards, EFFIE, 6x Esprix, 11x Dutch Creativity Awards.
